This topic comes up with my design clients almost daily. Especially my logo design and branding clients. Once we finalize a logo design I save and send the logo back to them in multiple formats. Why so many formats? Because each format serves a different purpose. Within each little 2 or 3 letter extension lies a key benefit to ensure your image shines bright whereever you choose to place it. Has your artist ever requested a "vector" file? I'm sure they have. You probably had a little freak out in your mind thinking to yourself "crap, what is a vector file and why do they need it?" And in a mad dash you just send every version of your logo you have in hopes that one of them is vector.... LOL Am I right? Read on my friend. I will explain the basic file formats and the specific purposes they serve!
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Erin GipfordI am destined to help people save time and work smarter by using the best design software on the market, Adobe Creative Cloud. I have over 21 years as a professional graphic designer. I'm excited to share my wealth of knowledge! Categories
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